At Poplinen, we heart sustainable fashion. And not just slow fashion, but also secondhand fashion. In fact, we've launched Poplinen Pre-loved, our own platform dedicated to the resale of pre-owned Poplinen clothing (if you want to take a look, it's right here).
“Slow fashion” is an expression that was created by Professor Kate Fletcher in opposition to “fast fashion”, based on hyperconsumerism. Basically, the goal of fast fashion is to impel consumers to run to stores every time a new collection is offered — and that can be very, very often. For instance, Zara presents 24 new collections per year. But behind the façade of the attractive prices and the garments on/at the cutting edge of fashion, you’ve probably heard of the detrimental effects of the fashion industry on the environment and of the poor labor conditions of the workforce.
That’s what the slow fashion movement seeks to address. And beyond that, secondhand also offers unique, cheaper and durable garments. I always tell myself that if an item stood the test of time, it must be of superb quality, right?
So, to celebrate National Secondhand Wardrobe Day coming up on August 25th, here are 4 good reasons to choose secondhand, if you’re not already head over heels for it.
- Reducing the environmental impact of a garment
You also contribute to a more circular economy by buying items that could have ended up in landfills: each year, the U.S. discards the equivalent of 70 pairs of pants per person in clothing and footwear waste.
- Saving money
However, as there is a constant increasing demand for pre-owned clothes correlated with the growth of the thrift store industry, prices are also rising. Nevertheless, the prices are rarely above those charged in the fast fashion industry, and definitely under the price of the item if you were to buy it new. If you'd like to save a few extra dollars (and who doesn't?), don't hesitate to negotiate with sellers, especially on websites like Poshmark or Mercari.
- Finding unique pieces
- Supporting local and small businesses
So, convinced yet? ;)
Written by Lilas Mesmoudi